The main issue for our customers is to actually understand the already rather simple snapshot and make sense out of it. We therefore do a 30 min call with the customer and guide them through each segment for them to understand. We also take it as the status quo of the digital presence of that customer and show them results and performance every 6 month by showing a new snapshot.

It would be great to have a snapshot comparison over a timeline.

Using AI would be great in terms of being able to ask questions on the respective data like:

"Take the visibility score and the visibility datapoints. (Visibilty can be Website, Reputation, Social Marketing, Advertizing as well)

Write an outline of the detailed actions that need to be done in order to improve the visibility score."

or

"Take the visibility score and the visibility datapoints. (Visibilty can be Website, Reputation, Social Marketing, Advertizing as well).

Explain in grade-five reading style what this means for the business and how it negatively impacts their overall digital presence. Conclude by how {agency} can assist the customer resolving this issue."

There are many other questions that might result in plain english text results which might be easy to read and understand from our customers that could be included in a nurturing eMail campaign after the snapshot has been shared with the customer.

Update: the team is going to experiment with AI-generation this quarter. We'll be reaching out to users to see what sort of takeaways and insights they would like to see. Any suggestions made here will be taken into consideration.

That's an interesting idea! I'll bring it up with the team.