Releasing , the makes it easier than ever to manage your reputation. Included in Reputation Management , this AI employee responds to reviews automatically and delivers actionable insights via chat. It helps businesses reduce manual work, improve consistency, and understand what customers really think.

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The AI Reputation Specialist automatically responds to using customizable prompts. Each business can define the tone, style, and rules the AI should follow, ensuring responses are timely, consistent, and aligned with their brand. This helps businesses:

Users can now chat with the AI Reputation Specialist to without digging through reports. Through chat, businesses can:

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As part of this update, the product currently named “Reputation Management” will become "Vendasta Reputation AI”, reflecting the powerful new experience and expanded capabilities. In the Marketplace, the product will appear as “Reputation AI” for simplicity and clarity.

With the AI Reputation Specialist included, helps businesses:

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And with this stronger product experience, our team of experts offer set up and support to make sure everything is configured properly from the start. Vendasta Services can accelerate onboarding by setting up your client’s AI Reputation Specialist so it provides value on day one.

includes

: Time-strapped partners and service-based SMBs such as home services, salons, and real estate professionals. We provide immediate value through setup, with an ongoing monthly service, to ensure every review is responded to, and new reviews multiply, no matter the platform.

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To align with our AI-first strategy, all legacy reputation services will be . Starting December 23, 2025, the following services will only be available to currently active partners:

All current activations will remain fully supported until June 30, 2026. After that date, all accounts will be required to transition to the enhanced AI Reputation Specialist Setup to maintain service.

For questions or support, please contact your dedicated business representative.

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is smarter, faster, and built for today’s review-driven economy. With the , businesses can:

More details and resources will be available after the release on .

Custom AI Employees are available for creation on December 16th, 2025, unlocking Vendasta's AI Employee framework to let Partners and local businesses design, train and deploy AI agents tailored to their real business processes.

Custom AI Employees are built to support real business roles using your knowledge, documents, systems, and rules. Whether you need help with quoting, customer communication, internal enablement, or payment follow-ups, each Employee is designed to deliver consistent, reliable work without re-prompting or context rebuilding.

Here are just a few examples of what’s possible:

All of these roles—and countless others—can be powered by the same flexible framework. Unlike generic AI tools, Custom AI Employees operate using your shared knowledge base, connected systems, and predefined processes, ensuring every interaction reflects how your business truly works.

With this release, Partners and Business App users can their own Custom AI Employees for the first time. While Vendasta's powerful AI Employee framework has allowed for powerful customization of existing AI Employees, businesses are now able to design, train, and deploy multiple AI Employees tailored to their real processes.

In addition to creation becoming widely available, this release also introduces powerful new ways to deploy and interact with AI Employees:

Team members can now chat with Custom AI Employees directly inside the Vendasta platform (AI Workforce tab), making them instantly helpful for quoting, internal support, SOP lookup, project coordination, and more.

Add an inline, embedded chat directly on any webpage — not just the floating widget — enabling guided experiences, resource navigation, and richer on-page interactions.

Launch a conversation from any button on your website. Perfect for “Get a Quote,” “Ask a Question,” “Book Now,” or any call-to-action that should open an AI-powered conversation.

These new capabilities expand where and how your AI Employees can work — making them more accessible to both your team and your customers.

Creating a custom AI Employee in Business App requires an active subscription to one of our AI enabled SKUs. At the time of launch that will include:

Additionally, all Partners with a subscription of Professional and above (or legacy equivalents) will be able to create custom AI Employees in Partner Center.

We've improved the package experience to give partners clearer pricing, greater customization, and more control over what customers see. Packages are no longer a single opaque line item—instead, every component is now fully itemized, editable, and transparent when you need it to be.

As noted earlier this Fall, several upgrades contribute to a much proved experience creating and selling packages with Vendasta.

Packages now display each item they include, along with unique pricing, inside orders and retail subscriptions.

Choose how much detail customers see:

Pricing automatically distributes across items using weighted calculations based on retail values. Set a total package price and let the system adjust each line item or edit individual items to change the total.

You can now:

Build a brand-new package directly from an order—no need to leave your workflow.

Quickly view totals, adjust visibility, and manage contents from a single streamlined panel.

Previously, packages appeared as one unitemized line item. This made sales conversations too generic and complicated both reconciliation and revenue recognition.

Now, packages break down into clear line items, each with its own pricing and visibility settings—giving teams the flexibility they’ve been asking for.

Simply add a package to an order in Partner Center, and begin customizing!

TikTok has introduced new Advanced Options that let users specify whether a post is Paid Partnership Content or Organic Content—and this capability is now available in Social Marketing. These options help businesses stay compliant with promotional requirements and provide clearer transparency to their audiences.

When publishing to TikTok, you’ll now see two new options under Advanced Options:

Creators and businesses often publish both paid collaborations and self-promotional content.

Previously, content could not be distinguished as one or the other, making it difficult to communicate intent or follow disclosure guidelines. Users could only adjust engagement settings, such as Allow Comments, Allow Duet, and Allow Stitch, before publishing to TikTok. With these new classification toggles, users can now accurately classify their promotional posts, ensuring TikTok interprets and displays them appropriately.

We’ve released several improvements to the CRMs in Partner Center and Business App help teams work faster, understand customer data more accurately, and get richer insights from AI.

The “Summarized with AI” button now pulls from a much deeper context—not just early discovery notes.

You get a faster, more complete understanding of each account, helping teams prioritize follow-up and identify opportunities with confidence.

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Complete more work directly from static or smart lists—no need to open individual records.

What you can do in bulk:

You reduce clicks and save time by acting in bulk or automatically to keep your pipeline moving with less friction.

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Your customized activity feed settings—such as filters or display preferences—are now stored in the cloud.

Your workflow stays consistent whether you’re on desktop, laptop, or a different browser. No more resetting your view each time you log in.

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We’ve replaced broad labels like “Store” or “Restaurant” with richer, more detailed categories.

Better categorization leads to:

This upgrade improves the quality of insights across the entire CRM.

Send SMS messages to any phone number directly from Automations—not just CRM contacts to ensure you and your partners are alerted quickly and reliably when something important happens.

Critical updates shouldn’t get lost in email or platform notifications. SMS cuts through the noise so teams can respond right away—especially useful for SMB owners who are constantly on the move.

Previously, SMS notifications could only be sent to CRM contacts. This limited timely alerting and made SMB owners rely on email or platform checks. Now, any workflow can deliver instant SMS visibility.

To add the new Send an SMS message to a phone number step to any automation:

Manage campaign budgets and performance reporting for all ad campaigns in one place with Vendasta MatchCraft, where Linkedin joins Google, Bing, Meta, StackAdapt, and Yelp.

If you run Linkedin campaigns, this update is for you! You can now:

Running campaigns across multiple ad platforms creates unnecessary complexity. Switching between dashboards, consolidating data, and assembling proof-of-performance reports costs agencies and their clients valuable time.

By bringing LinkedIn budgets and reporting into MatchCraft, you can:

All MatchCraft Connect users can now connect their Linkedin accounts to the platform. Please contact your Account Manager to enable Linkedin and learn more.

Once connected, all campaigns created in Linkedin can be managed from MatchCraft.

Reporting is available in:

LinkedIn campaigns remain read-only in Connect, but deep links to the LinkedIn Campaign Manager UI make it easy to switch between platforms for creation and edits.

MatchCraft makes it easy for you or your advertising teams to turn ad spend into valuable conversions. Leverage MatchCraft’s AI-powered advertising solutions to streamline ad creation and optimize campaign performance. From intelligent ad spend allocation to automated bidding and budget management, MatchCraft’s AI ensures your ads perform at their best.

With a single platform for search, social, and display, Vendasta MatchCraft delivers full visibility into how your campaigns perform. With transparent insights into spend, pacing, and results, you can optimize with confidence and give clients the clarity - and outcomes - they expect.

Businesses using WordPress Hosting Premium can now grow their path-based multisite networks beyond the default five subsites with the release of **the new Additional Subsite add-on**. This enhancement gives agencies, franchises, and multi-location businesses the flexibility to expand without restructuring their hosting environment.

This release enables users to:

This update delivers greater scalability while maintaining the same performance and reliability expected from WordPress Hosting.

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Learn more: How to add additional subsites

Visit the product add-on page

Build better forms, faster with the latest updates now available in Forms!

Vendasta's drag and drop form builder makes it easy to create and publish forms for any purpose. From simple Contact Us forms to capture new leads, to forms for event registration or requesting a quote, Forms is available in Partner Center and Business App to help you engage customers. All submissions are logged in Conversations and your - or your SMB client's - CRM to ensure all details are captured and follow up can be personalized, automatically.

From form creation to lead follow up, these latest updates help you build the workflows you want.

Save time by starting with ready-to-use templates - including a new - tailored to collect the information needed for a selection of common use cases.

Create multi-step or organized forms using sections. Perfect for longer submissions, this improves flow and completion rates by breaking forms into digestible steps.

Let users upload files directly in your forms. Documents and images are automatically attached to the contact and company record created from the submission, complete with an of the uploaded file.

Create the perfect post-submission workflow for each form type. Set up automations from templates or from scratch in seconds, all without leaving the Form builder. Set form submissions to trigger actions such as:

All of this is configurable in just a few clicks!

These updates make Forms more than just a lead capture tool. With Forms, you can build processes that facilitate sales and experiences that delight customers, new and old.

Now you can:

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In Partner Center

In Business App

Want to learn more about Forms before getting started? Check out the Forms Overview.

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Yes — update any existing form to include file uploads, sections, or automations.

They attach automatically to the contact and company record, complete with an AI-generated summary.

Common formats like PDF, JPG, PNG, and DOC are supported. You can customize allowed types and size limits.

Absolutely — any automation triggered by that form will appear under its .

All users with access to Forms can start using these updates immediately.

Effective December 1, 2025, Vendasta will begin retiring the legacy Proposal Builder tool. , and can download them before this date. After February 3, Proposal Builder will be fully removed from Partner Center.

We encourage all partners to start using Vendasta’s new unified ordering workflow, which offers a better way to manage quoting, approvals, and fulfillment in one place.

After February 3, Proposal Builder will be removed from Partner Center.

Proposal Builder was originally designed to help partners create branded proposals. After careful consideration and feedback from customers, development efforts have shifted to streamline our ordering workflow. Much of the key integrated Proposal Builder functionality has since been moved to Vendasta’s ordering workflow, and now, Proposal Builder does not integrate with Vendasta’s orders or invoices.

The simplified ordering workflow now provides everything needed to create, customize, and send client-ready orders in one place. Partners can:

You can still include visuals by attaching your own custom proposal PDFs created in tools like Google Docs or Microsoft PowerPoint.

If you currently use Proposal Builder, we recommend completing your transition as soon as possible.

Proposal Builder has supported many partners over the years, but as Vendasta focuses on modern, integrated commerce experiences, we are simplifying the platform to ensure a more consistent and reliable experience for everyone.

Thank you for helping us continue to make Vendasta simpler, smarter, and more powerful for your business.