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Parker Pearson
We are finding that some of the data in the weekly executive report to be misleading, incorrect or irrelevant. An example is the Actions tile - showing how many people Visit the website, call us or request directions. First - the colors are extremely distracting and hard to make out the different graphs overlapping each other. Second, we believe that one of the data sets is completely wrong (how many ask directions to our offices - that are not open to the public) This metric is irrelevant to our business development and we believe is being counted incorrectly. We want it removed. What we DO care about is website traffic and number of calls - but that data is being swamped and obscured by this "requested directions" data set that we believe is quite possibly fraudulent. I have brought this up to support - they told me to post a request for change here.
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Ryan Freeman
Google did disclose that the Directions metric was counted incorrectly for a time earlier in the year. It's supposed to be better, now, but ... this simply highlights the need to be able to adjust the reports that are sent out in our names under our brand. Whatever the data, if we can't trust it we shouldn't have to report on it.