Clearly Label Paid vs. Organic TikTok Content in Social Marketing

TikTok has introduced new Advanced Options that let users specify whether a post is Paid Partnership Content or Organic Content—and this capability is now available in Social Marketing. These options help businesses stay compliant with promotional requirements and provide clearer transparency to their audiences.
What’s New for TikTok in Social Marketing
When publishing to TikTok, you’ll now see two new options under Advanced Options:
Paid Partnership Content: Enable this if the video promotes a third-party business or brand as part of a paid collaboration.
Organic Content: Enable this if the video is promoting your own business, with no paid third-party involvement.
Note: If both toggles are turned on, TikTok automatically categorizes the post as Paid Partnership Content.
Why this Matters
Creators and businesses often publish both paid collaborations and self-promotional content. 
Previously, content could not be distinguished as one or the other, making it difficult to communicate intent or follow disclosure guidelines. Users could only adjust engagement settings, such as Allow Comments, Allow Duet, and Allow Stitch, before publishing to TikTok. With these new classification toggles, users can now accurately classify their promotional posts, ensuring TikTok interprets and displays them appropriately.
How to Get Started
Go to Business App > Social Marketing > Create > Post
Add TikTok in "Post to."
Add content and media.
Open Advanced Options and enable either: Paid Partnership Content or Organic Content
Post immediately or schedule for later.