MatchCraft Product Updates: September 2024

Learn about the opportunities and obstacles of digital advertising, and how MatchCraft, an advertising platform by Vendasta, can help you navigate this complex, yet important component of your business' success.

Join Jeff Leach to learn how MatchCraft’s new AI-powered keyword suggestions tool helps you quickly choose the best keywords for your Google and Bing search campaigns.

Keywords determine when and where search ads are shown, and negative keywords help save money by avoiding expensive and irrelevant clicks. The right keywords put advertisers in front of their target customers, which lowers cost per click and increases return on ad spend.

MatchCraft helps accelerate campaign set-up, and handles the selection of an initial set of keywords. You can pick from over 6,000 business categories related to your advertiser. Each category added to a campaign comes with a starter set of ad copy and keywords to jumpstart campaign creation.

To automate and accelerate campaign creation even further, our AI-powered category suggestions recommend the appropriate category based on your website.

To customize the campaign for the specific advertiser, use the new AI-powered keyword suggestions tool. It pulls data directly from the advertiser's website to offer relevant keyword ideas beyond those that have already been added to the campaign, offering more options to help attract the ideal customers for your advertiser.

For more details on all updates to the MatchCraft advertising platform for September 2024, please contact us.

In case you missed it, Jeff recently reviewed how MatchCraft can help you get the most out of any digital advertising budget.