J
Joe DeMike
Multi-location businesses require location-level management for Reviews and Listings, but Social Media and PPC Ads are inherently brand-level, not location-level. Today, Social and Ads must be provisioned to a single “primary” location, which creates unnecessary cognitive load and operational friction.
  1. Social Media and Ads are artificially tied to a single location entity
  2. Users must remember which location is designated as “primary”
  3. Non-primary locations cannot be filtered out in account management views
  4. This breaks mental models for agencies managing brand-level channels across many locations
Recommendation: Introduce Group-Level Apps for channels that are not location-specific (Social Media, PPC Ads).
Proposed UX Improvements:
  1. Allow Social Media and Ads to be provisioned and managed at the Multi-Location Group level
  2. Separate Location-Scoped Apps (Listings, Reviews) from Brand-Scoped Apps (Social, Ads) in IA and UI
  3. Add filtering and grouping controls to hide non-applicable locations for brand-level tools
  4. Clearly indicate scope (Location vs Group) in the UI to reduce ambiguity