I often find that I have to explain to clients that Local SEO is NOT and SEO optimization service, but rather online listing management and TRACKING of keywords. With the name change of Listing Distribution to Citation Builder coming (applause for making that name more clear), I'd ask if a name change could be considered. I found the previous name of Listing Builder to be more descriptive of what the product does, but I'd be open to anything to help avoid confusion with SEO optimization services.