Ability to add alt text, this tool is used for visually impaired users. It is also a great way to boost SEO now that Google is pulling from social media to add to your Business Profile. Other social media management softwares allows this feature: https://support.sproutsocial.com/hc/en-us/articles/360048295771-How-do-I-add-alt-text-to-my-images Ability to 'approve' posts. Other social media management softwares, other 3rd party platforms such as Birdeye and Podium, allow users the ability to approve content that their employees with account access are posting before it goes live. For example, a user wants to post on Facebook/Instagram, they can create the post and schedule it, but before it is posted an approval email is sent to another user for example, the manager or owner of the business, clicks 'approve' in the email without even having to log in, and then the post is allowed. The ability to add text to an Instagram story and add URLs The ability to post on YouTube The ability to get reporting for social media beyond the 3 graphs in the executive report, Meta has so much data available and users cannot see any of it. Other platforms have a wealth of data available in their insights.