T
Thomas Mueller
User story
As a business, I want the rating scale in the review request email to run from red (1) to green (10), optionally with angry-to-smiling faces, so that customers understand it at a glance.
Problem / context
The current scale is plain and technical. A colour scale with faces is established UX practice and raises response rates.
Acceptance criteria
  • Default scale coloured from red (low) to green (high).
  • Optional emoji faces instead of or next to the numbers.
  • Colours, icons and labels customisable per account in the email template editor.