MatchCraft & Advertising Intelligence

The executive report and the advertising intelligence report both do not have a Cost per Conversion KPI. This is a main metric that a lot of my clients use in reporting. Please add an option to select or add that.

Please add a separate Google Local Service Ad integration to Advertising Intelligence for automated reporting. Even better, integrate it directly into Business App so we can capture leads directly inside the CRM.

We need the ability to report on core YouTube video performance metrics within Advertising Intelligence, including views, watch time, and video completion rate. Currently, the platform only surfaces data available through the Google Ads API (impressions, clicks, cost, conversions), which creates a significant reporting gap for YouTube campaigns. These campaigns are inherently video-focused, and without access to video-specific KPIs, it is difficult to accurately demonstrate performance and ROI to clients. This limitation impacts our ability to confidently sell and scale YouTube advertising as part of our service offering. We are requesting a separate integration with the YouTube Analytics (YouTube Studio) API to pull in key video metrics and incorporate them into client reporting dashboards.

It would be great if inside Ad Intel, when selecting a time frame, it displayed comparative statistics for selected time frames. This is shown in the executive report, but not in Ad Intel.